Mental coaching for athletes

Frederic has helped me a lot of playing more freely and enjoy the game more. I have been able to become less hard to myself and accept mistakes and move on more guickly. A big thing we have worked for is to balance my personal life and try to get thoughts off from ice hockey. Because of that I have felt less tired and have been able to perform better. Maybe the biggest thing I like working with frederic is his positive attitude and I feel I get that more and more to myself also all the time by him.”

Anonymous, professional ice-hockey player, Liiga


“Working with Frederic has helped me to find the right mind-set while playing. Because of that it’s been easier to take more responsibility on the court and the results has been good so far. It’s nice to have a chat with Frederic about something that bothers you. I would recommend mental coaching to every athlete.”

Aatu Kivimäki (Basket-ball, first league player, Finland)


“I think the most eye-opening discovery about working with Frederic was seeing what I am in fact capable of. You don’t know yet how much answers you already have inside of you – sometimes you just need someone to help you find them. Plus, you will find new ways of thinking and learn new techniques – use it all wisely and you will be surprised how mental strength can improve your physical performance!”

Kertu Laak, volley-ball player, National team of Estonia


“We (me and my players) started co-operation with Frederic in the summer of 2018. Frederic has been really easy to talk to about difficult subjects in coaching. Maybe because he is an “outsider” in basketball and does not have pre-determined thoughts but also because of his perspective and experiences as an athlete, coach and human resources professional. He is never judgemental towards you. He tries to help you find ways for small improvements every day. I like his practical approach. There is no magic pills or silver bullet but rather small things I can do daily better in order to improve. I have understood that for me to become the best possible coach, I have to start enjoying also game coaching under pressure more. Find satisfaction outside of results and prizes in my daily work. Also having balance in life outside of basketball is key for me to become the best coach I can be. Sometimes less work can be better instead of 24/7 thinking, watching and working. I am still far away where I want to be as a coach but with help from Frederic I am already a lot less judgemental towards myself. I highly recommend Frederic to all athletes and coaches that want to improve on the mental side.”

Joonas Isalo (Salon Vilpas Head Coach)


“Working with Fréd was for me the step towards a more regular progression in sport and life. I learned about myself a lot and to concentrate on things that are really important for my progression. On and off the ice. Before we start, I was rather sceptical about the added value of the mental coaching. I realised then that our work has been the key element of my improvement on a daily basis because the mental side is the most important thing in sport and in life in general. When the mental is fine, everything is easier. I thank Fréd for his constant support and for our future work together.”

Gabin VILLE, forward of the French ice-hockey team

Business coaching

“I had the pleasure to work with Frédéric in coaching and people development area. Frédéric is an inspiring and unique coach who helps you to unlock your potential.

I truly recommend Frédéric to you, if you are looking for an authentic coach and want to perform at your best. He possesses a strong ability to build the trust with people.”

Tiina Hutzfeld / Talent Management Professional 


“I had the pleasure to meet Fréd during my own coaching training journey and to engage with him as a peer coach and beyond. I consider Fréd a mindful, attentive and effective professional who will help you build skills to see yourself more clearly, leverage your existing strengths, get curious about your own areas of improvement, and build more productive relationships.”

Cornelia Erschen /Chef de la communication, NOVARTIS (Bale, Suisse)


“Fréd is a coaching professional whose real strength is to use positive dialogue to help his customers realise their own strengths. He can make you to find a new direction and possibilities to influence your own life. Frédéric’s way of working is solution oriented and encouraging.”

Kirsi Koivumäki-Jaatinen, HR Manager Renoa Group Oy


“I have had a pleasure of working with Freddie, him being a sport coach and  a business coach. In business coaching we were dealing matters and issues concerning my work.

Those meetings were very useful for me, in many ways. We found together new ways on which to build my daily activities. In general I was able to share the ideas and thoughts, maybe concerns also, relating my work. I found it very useful. All in all, it has always been a great pleasure working with Freddie, as he is such a professional in coaching, but most of all – a great guy!

Janne Hyvärinen, Development manager, City of Salo